With the start of the brand new year, marketers have recognized the challenges and chances for them in 2015 have been like never before. This demands greater knowledge about the most recent crazes in the electronic world, giving towards increased customer experience, customization, and multi- platform advertising techniques.
It is necessary to be alert to developments in styles and consumer behavior.
Consumers are adopting new technology and consumer spending influences and redefines marketing strategy. Understanding of value and the most recent promotion routes of increased connectivity helps new and improved advertising communicating is designed by any marketer.
Tactical Questions for Digital Marketers(1)
How do consumers spend their time across stations, platforms, and various virtual devices?
What’s the spending pattern of consumers over routes and these platforms?
How do you formulate methods to define the appropriate advertising message for all these consumers?
Top Digital Trends – Key to Success for Marketers
With increased adoption of technology, Smartphones have become the remote control of our lives in 2015. Marketers are confronted with the challenge of being reactive when it comes to usability across a variety of platforms and virtual devices. Brands must be activity-oriented and useful across these touch points.
To be successful in the electronic world, brands must be reactive when it comes to layout which are not incompatible across various platforms and device types. With the shifting advertising paradigm where freedom and social media are significant features, brands must be quick, flexible, and unstable.(2)
Being reactive enables a brand to give its customers with a mobile and customized user experience. According to the ‘Digital Marketing Outlook’ report of E consultancy (April 16, 2014), customer side marketers consider specific places that keep them ahead of the curve. These regions contain social media, data driven optimization, cellular, integrated design, and reactive design.(3)
Many businesses contemplate treating customer experience as a competitive advantage for themselves. This requires aligning the aim of all teams working in the world of the organization towards together achieving this target. The electronic tendency report of E consultancy (2014) reveals that 44 percent of business organizations see customer experience/service as a vital differentiator as against 28 percent who termed merchandise quality as a differentiator from competition.(4)
According to the Adobe ‘Digital Roadblock’ survey (2015), customized communication functions as the main advertising tool and top digital concern. According to the survey, other significant priority regions for marketers included social media participation, content optimization, viral marketing, search engine marketing, optimization that was cellular and cellular program participation. Customization does not work in isolation. It functions across the whole customer journey with omni-station and multi-device communication for customized service and merchandise offering.(5)
Marketers need to understand that cellular has become essential in our own lives. It reaches everything, including our private and professional world. When it’s listening to music, booking tickets, or purchasing food, cellular has eventually become an instrument that is significantly strong. Mobile has redefined our notions of content, business, and entertainment. According to the Emarketer webinar, through cellular telephone, 70 percent of the whole US search would be by the end of 2015. In a mobile centered world, circumstance would be a significant feature.(6)
Cross Apparatus Targeting:
Consumers now concentrate on multi-display multi-tasking. This behaviour should be understood by marketers and improve sales by targeting customers across numerous apparatus. Usage of user id, place information, and re-engagement through cellular programs help marketers redefine their strategy.
The Measurement and Analytics Report 2014, by Econsultany has focussed on significant analytics that could be properly used by digital companies to gauge the changing paradigm of consumer behavior.
The aspects that are significant comprise:
Following consumer behavior across multi-channel and multi-apparatus
Customization and targeting
Identifying the most precious group of consumers for company
Evaluating customer experience as a whole
Recognizing the design of answer and content betrothal towards an ad/effort
Internet of Things (IoT):
This includes the whole group of stuff – items, places and people that are and will stay connected over the web to garner information to be transferred across networks through programs and apparatus. The data is examined to get the advice. For example through IoT, companies would be really capable of tracking their stock amount through a cellular program. The possibility of IoT is just enormous, as quite shortly it’ll be incorporated across our professional and private space. It’s the capacity to develop into a multi-dollar marketplace.(7)