After losing its share of the mobile phone market to some of the leading manufacturers around, Nokia may be planning to reinvent itself into a camera maker. Nokia revealed Ozo, a high-end virtual reality camera that has been designed to fully capture video and audio. The camera has been built to capture anything around its 360 degrees.
Nokia revealed that the Ozo will be priced at $60,000, making it a device for the mighty. For Nokia which has been faced with the huge task of reinventing itself after its share of the mobile market took a dip, this camera may be all it needs to lead the nascent industry, just as it did with the mobile phone industry many years ago.
The president of Nokia technologies, Mr. Ramzi Haidamus stated, “ when I joined Nokia in 2014, I was tasked with coming up with a new strategy for Nokia technologies, and after looking at the experiments that the Nokia team has being carrying out, it was a very early prototype of Ozo that was first started in 2013 that caught my eye. Even at that stage, the video 3D and the audio accuracy were phenomenal and I knew we had a winner, a game changer; because if you think of the market that we have, introducing a new product under the brand was where we got it right.”
Haidamus also stated that the Ozo will start shipping in the first quarter of 2016 when many will be finding themselves with an overbalance of VR viewing options from technologies like the Google Cardboard, Gear VR, Playstation VR and the Oculus Rift. This new camera will be signifying a real upgrade in the camera quality of many new devices, and Nokia also affirmed its desire to work with any company wishing to use its camera.
Ozo is one camera that has been different ever since its inception. The camera comes with an inclusion of live monitoring which is a requirement for film and TV sets. Instead of having to wait long till after they finish shooting before they can see what they actually captured, the Nokia Ozo comes with “dynamic rendering” which allows filmmakers to look around the 360 degrees field of view. The Ozo camera has eight lenses and microphones.
The camera can also be used for documentaries and journalism, Haidamus stated that they are already talking to National Geographic and that one of the Ozo demos is courtesy of NASA. With just 9.3 pounds sphere, the device comes with the typical Nokia design. According to Haidamus, the Nokia team is really eager to get back into the market, and this is where they will be starting, creating a new field to compete in—an untouched and less competitive field.
Nokia stated that they will be making Ozo available for rent at rentals houses, and they will be giving it out at a fraction of the original cost to presumers. Haidamus stated: “this device will be of top quality, you won’t need to go through the stress of setting and shooting videos, just stick it somewhere nice, press record and show it what to record.”
This is the first device from Nokia technologies since the phone years, Nokia thinks it has found a niche to capitalize on and start a new chapter for the company, they are ambitious, and they just want to really outdo themselves.