Publishers will be able to use one other form of monetization from Google very soon as Google has acquired a media streaming and monetization platform by the name, Avanto.
Avanto is a platform for encoding, editing, publishing and distributing videos across multiple platforms. Google revealed that Avanto will be integrated into its Cloud Platform team and that Avanto has a technology that will enable scalable media processing and workflows in the cloud.
This just proves that Google sees a future in the tech and video broadcasting business that it has decided to invest into the niche. This technology is just awesome as it allows you power live streams and edit videos in the cloud. It even allows you insert ads and you will be able to handle pay-per-view, subscriptions, and TV Everywhere platforms. So, that just shows us that Avanto offers something Google’s own platform doesn’t offer, an end-to-end service.