In the topsy-turvy world of cutting edge technology and innovation, especially in the ever-changing I.T stratosphere, one cannot help but come to the conclusion that competition among industry players in and across sub-sectors such as phone manufacturing and apps development is getting heated. It seems these corporations have whole departments dedicated to scrutinizing, with microscopic efficiency, real and perceived shortcomings of products and related services of competitors.
This understanding will help put into perspective a new advert put out by the technology behemoth, Google. In the ad, Google announced the birth of a new app, Google Photos, which is poised to offer users less worry and more free space for photos and other related content. The new app works on the principle that all photos and videos taken are automatically stored in Google’s cloud storage, while the app automatically deletes the local copies of the captured items.