When the news of Pebble going off was heard, we knew that the wearable market is gradually moving to its grave as we have seen many companies who have invested in this industry struggling to make ends` meet, and that proves that the market wasn’t all that great for wearables. Sadly, things were even much worse than we had thought, as a new look at the market shows that things have deteriorated pretty quickly.
According to a report from eMarketer, wearable sales was expected to see a 60 percent growth from the recorded growth of 2015, but all indications show that the growth was just about 25 percent, and that’s so poor for a market that companies like Apple, Samsung, and Fitbit have invested so much in.
According to the report, “smartwatches, in particular, have failed to impress customers.” Well, I think that’s the point; the industry isn’t seen as being as interesting as the Smartphone industry, so basically, fewer people see the need to change their smartwatches for something new as compared to Smartphones.
Apple earlier claimed that the sales of its Apple Watches were doing great, but from the look of things, it’s not doing as great as we would have imagined since the category isn’t really doing great overall. According to eMarketer analyst, Nicole Perrin, fitness and health tracking have become the main selling point for new smartwatches, and that’s inclusive of the Apple Watch, but he added that Apple hasn’t convinced everyone that a smart watch is a basic need considering that it sells its own at a pretty pricey level compared to other fitness trackers.