Smartwatches Seeing Fewer Sales

US Wearable Market Records 2016 as Worst Year

When the news of Pebble going off was heard, we knew that the wearable market is gradually moving to its grave as we have seen many companies who have invested in this industry struggling to make ends` meet, and that proves that the market wasn’t all that great for wearables. Sadly, things were even much worse than we had thought, as a new look at the market shows that things have deteriorated pretty quickly.

According to a report from eMarketer, wearable sales was expected to see a 60 percent growth from the recorded growth of 2015, but all indications show that the growth was just about 25 percent, and that’s so poor for a market that companies like Apple, Samsung, and Fitbit have invested so much in.

According to the report, “smartwatches, in particular, have failed to impress customers.” Well, I think that’s the point; the industry isn’t seen as being as interesting as the Smartphone industry, so basically, fewer people see the need to change their smartwatches for something new as compared to Smartphones.

Apple earlier claimed that the sales of its Apple Watches were doing great, but from the look of things, it’s not doing as great as we would have imagined since the category isn’t really doing great overall. According to eMarketer analyst, Nicole Perrin, fitness and health tracking have become the main selling point for new smartwatches, and that’s inclusive of the Apple Watch, but he added that Apple hasn’t convinced everyone that a smart watch is a basic need considering that it sells its own at a pretty pricey level compared to other fitness trackers.

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In his words, “without a clear use case for smartwatches—which comes with more features than fitness trackers and a significant overlap with Smartphones, the more sophisticated, expensive devices have not caught on as quickly as expected.”

eMarketer estimates that 39.5 million US adults use a wearable device with internet connectivity just about once per month, and the company forecasted that just 15.8 percent of the US population will be using wearables by next year, and by 2020 just 21.1 percent of the population will be using a smartwatch.

Well, a lot can be expected to happen in this industry as the days pass by, but one thing that’s pretty certain is that fewer people are following this industry, and that doesn’t result in good for any industry. is 100% independently owned and welcomes new article contributions for our growing community. Our sole purpose is to spread news and research to provide deep insight on disruptive companies, people and trends.

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