Snapchat has just given websites QR Snapcodes, and that reminds us of Facebook giving Facebook pages the “Like” button. The tech company released an update to its iOS app yesterday and also released a beta version of the app on Android.
With these updates, users will be able to create Snapcodes for websites, and these are designed to open inside Snapchat when the codes are scanned with the app camera. After the Facebook “Like” button, this may actually come as the most powerful way for websites and businesses to promote themselves with symbols instead of writing out URLs every time.
You wouldn’t be wrong to call this an update to QR codes which the company added to profiles in January 2015. This comes to prove that it’s making extensive and detailed use of the technology it acquired some time ago, Scan.me. With Snapcodes on profiles, users would easily follow others without even typing their usernames.
Snapchat happens to be one of the companies that first took advantage of QR codes. The technology was actually pioneered by WeChat, then Snapchat and then Facebook added QR codes, making it possible to add people easily.