Apple’s CEO, Tim Cook has discussed a lot of technologies since he assumed office in 2011. Streaming television; Driverless Cars; Artificial Intelligence. But there has been no technology that quite excites Cook like augmented reality (AR), which plasters videos, images, and games in the real world.
AR has been compared by Cook to have a game-changing potential like the Smartphone. He mentioned sometime last year that we all “will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.”
There is good news for jumpy investors who are ready to invest in Apple’s next big thing to know Cook is genuinely interested in AR. Insiders at the tech giant reveal that the company is embarking on a zealous plan to integrate the masses with technology.
This is an attempt Tim Cook and his squad envisages as being the ideal method for the company to be a leader in the future of electronics and gadgets, in a way that keeps people intertwined in the company’s ecosystem.