A growing number of advertisers boycotting YouTube have finally hit the US. Network giants like AT&T, Verizon, Johnson & Johnson, and Enterprise have all stopped advertising on Google’s wide ad network because the video sharing platform cannot assure them that customer adverts won’t run over extremist content.
Newcomers to the ad boycott have not only criticized YouTube but expanded to others on Google’s ad networks. “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” said AT&T. “Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”
The ad boycott began in the UK including organizations like the British Government, the Guardian, and the BBC, in spite of the attempts to calm the agitation on Monday, new companies in the US have also joined in the advertisement withdrawal.
A three-prong plan has been pledged by Google’s chief business officer to improve its advertising networks and rendered an apology for running their ads “on contents that were not aligned with their values.” The company executive, Philipp Schindler, assured policies will tighten up, better controls will be offered advertisers and controversial content will be reviewed with the use of AI.