Serving the London region, Gatwick Airport is the UK’s second busiest airport, after London Heathrow. As you’d expect, it’s a gargantuan place, and getting around its two massive terminals can be a nightmare for many travlelers out there.
To deal with this problem, Gatwick has taken the step of installing 2,000 Bluetooth-powered beacons that tell passengers where they are in the airport’s two terminals. This is a welcome move, keeping in mind the large number of passengers the airport receives daily.
The beacons are the product of a collaboration with London startup Pointr, and are accurate to three meters.
The first incarnation of the new system shows travelers where they are on a digital map, with their location visualized as a blue dot. Gatwick eventually intends to introduce an augmented reality system that guides users with turn-by-turn directions, using real-world visual data.
At first, Gatwick plans to integrate this newly installed network of beacons into its own app, and is in talks with airlines about sharing access to the data.
Conceivably, this could be used to tell passengers that they’re running late for their journey, or help the airline to figure out whether to offload luggage if a late passenger is far away.
The airport also intends to use the data from the system for its own purposes like queue management and reducing congestion. Although it is eager to say that it won’t be collecting any personal data from the beacons, rather “generic information on ‘people densities’ in different beacon zones.
Gatwick Airport also intends to offer retailers access to the system for proximity detection, for marketing purposes. So, if you walk past the duty-free shop, don’t act surprised if your smartphone starts notifying you about offers on Grey Goose, Johnnie Walker, and Toblerones, and other brands.