Parents must intercede to stop their youngsters abusing web-based social networking and expending time online “like junk food”, the children’s’ commissioner has said.
In a meeting with the Observer, Anne Longfield reprimanded the ways online networking giants use to draw youngsters into investing more energy.
She said parents ought to be proactive in preventing their youngsters from gorging on the web in the mid year occasions.
Ms Longfield has launched a crusade to help parents with the issue.
She stated: “It’s something that every parent will talk about especially during school holidays; that children are in danger of seeing social media like sweeties, and their online time like junk food.
“None of us as parents would want our children to eat junk food all the time.
“For those same reasons we shouldn’t want our children to do the same with their online time.”
She included: “When phones, social media and games make us feel worried, stressed and out of control, it means we haven’t got the balance right.
“With your diet, you know that, because you don’t feel that good. It’s the same with social media.”
A year ago, industry guard dog Ofcom said the web surpassed TV as the most mainstream media interest for kids in the UK.
Youngsters matured five to 15 are burning through 15 hours every week on the web.
An investigation prior this time of screen time and mental prosperity among young people recommended that direct use of gadgets might be helpful.
The exploration, which showed up in the journal Psychological Science, was based on information from 120,000 15-year-olds in England.
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