Facebook Is Done With Those Click-bait Strategies

Facebook has declared that it is trying to get rid of engagement bait strategies being used by a few pages.

Some unmindful users may fall prey to such engagement bait strategies but such posts most likely are disturbing. Presently, the online networking giant has reported that it would make a move on the individuals who turn to such acts.

Facebook has said in an announcement that it would begin downgrading singular posts from people and pages that use engagement bait strategies to “take advantage of our News Feed algorithm by boosting engagement in order to get greater reach.” It included that posts that use such shoddy strategies would be indicated less in the News Feed.

“To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait,” wrote Henry Silverman, Operations Integrity Specialist, and Lin Huang, Engineer at Facebook.

Silverman went ahead to state that the company would take stricter downgrade on pages that over and over use engagement bait to pick up reach in News Feed as it takes away the credibility factor.

However, the web-based social networking giant has guaranteed that its new refresh won’t affect “posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips.”


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