Latest reports that were released by Canalys and Counterpoint Research said that Xiaomi’s system to expand its market in India, and also powerful showcasing of its extensive arrangement of gadgets, helped the brand oust Samsung interestingly for the first time in a quarter.
As per the Canalys report, Samsung’s yearly development of 17 percent was insufficient to enable it to keep up its lead as it figured out how to transport a little more than 7.3 million smartphones in the final quarter of 2017, accounting for 25 percent piece of the pie.
Xiaomi, then again, sent near 8.2 million units amid the three-month time frame, helping it assert 27 percent offer of the Indian smartphone showcase. Three other Chinese brands, including Vivo, Oppo and Lenovo, balanced the main five.
The Counterpoint Research report, in the meantime, attributed 25 percent of the overall industry to Xiaomi in Q4 2017, trailed by Samsung with 23 percent share. While Xiaomi encountered a colossal yearly development of 16 percent in its overall industry, Samsung endured a slight decay of 1 percent over a similar period in 2016.
Amid the second half of last year, “Xiaomi was particularly disruptive with an aggressively-priced, broad portfolio taken to market with an effective channel expansion strategy,” said Tarun Pathak, Associate Director at Counterpoint Research.